| Classified Line Ads |
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| Classified ads run in the Clarion. Six-day ads also publish in the weekly TMC Dispatch and online at www.peninsulaclarion.com |
| » Download Recruitment Rates (Adobe PDF / 196 KB) |
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| Classified Rates |
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| 1 Day | 61¢ |
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| 6 Days | 43¢ |
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| 12 Days | 35¢ |
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| 25 Days | 28¢ |
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| Price Per Word, Per Day. Minimum ad is 10 words. |
| Deadlines |
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| Tuesday - Friday Publication | 10:00 AM the previous day |
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| Sunday Publication | 10:00 AM Friday |
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| Monday Publication | 12:00 PM Friday |
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| Faxed/Emailed ads must be received 1 hour in advance of these deadlines. Classified ads placed through the Call Center, via Fax, via Email, or in person require an additional $5.00 processing fee. Online placement is available. |
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| Upgrades |
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| Call Center Customer Service Fee | $5 (Place your ad online to waive this fee) |
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| Internet Top Ad | $25/7 days |
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| Photo & Border | $50/25 days |
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| Borders | $10 |
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| Additional Bold Type | $1/word |
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| All cap. letters | $15 or $1 a word |
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| Ad in reverse text | $25 |
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| Blind box | $15 |
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| Affidavit/Tearsheet Handling | $10 |
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| 2 column width, 50+ words | $5 surcharge |
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| Special features available in print or online to increase your ad. |
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| Prices do not include Local 6% Sales Tax. |
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| Classified Ad Specials |
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| PRIVATE PARTIES ONLY - NO DEALERS. NO REFUNDS. |
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| Same ad, runs consecutively for time period specified. Cannot be combined with any other offer. |
| Everyday Specials |
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| | Days | Words | Price | Notes |
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| Merchandise Best Buy | 10 | 10 | $27.00 | Must include
price in listing |
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| Garage Sale | 2 | 30 | $25.00 | Includes FREE
"Garage Sale" promo kit |
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| Wheel Deal | 30 | 20 | $75.00 | For highway vehicles
licensable through DMV |
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| Seasonal Specials |
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| April - June | "Waterworks"
(Boats) |
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| June - July | "Get Out of Town"
(Campers/Travel Trailers/RVs) |
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| August | "Cool Ride"
(Motorcycles/Dirt Bikes) |
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| October | "Hunting Season"
(ATVs/Firearms/Airplanes) |
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| November - March | "Let It Snow"
(Snowmachines) |
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30 days, 20 words.
Includes Top Ad & Border |
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| Prices do not include Local 6% Sales Tax. |
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| Classified Display Ads |
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| Weekly Minimum Agreements |
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| | 13 Weeks | 26 Weeks | 50 Weeks |
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| 3" | $8.82 | $8.54 | $8.27 |
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| 5" | $8.59 | $8.32 | $8.05 |
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| 10" | $8.38 | $8.10 | $7.82 |
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| 20" | $7.88 | $7.66 | $7.44 |
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| 31" | $7.29 | $7.06 | $6.85 |
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| 63" | $6.53 | $6.30 | $6.09 |
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| 90" | $6.29 | $6.08 | $5.91 |
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| Annual Bulk Space Prices |
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| Inches | Rate |
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| 60" | $10.08 |
| 150" | $9.20 |
| 200" | $8.98 |
| 400" | $8.82 |
| 600" | $8.66 |
| 900" | $8.45 |
| 1,300" | $8.37 |
| 1,600" | $7.94 |
| 2,000" | $7.82 |
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| Service Directory |
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| Contract | Rate |
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| Open | $200 |
| 3-month | $175 |
| 6-month | $145 |
| 12-month | $125 |
25 Consecutive insertions in the Clarion
and 4 consecutive insertions in the Dispatch. |
| Standard Ad Size: 2c x 1.5c |
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| Mechanical Requirements |
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| Columns | Inches |
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| One | 1.221" |
| Two | 2.521" |
| Three | 3.822" |
| Four | 5.122" |
| Five | 6.423" |
| Six | 7.723" |
| Seven | 9.024" |
| Eight | 10.324" |
| Nine | 11.625" |
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| Prices do not include Local 6% Sales Tax. |
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In the event of typographical errors, please call by 10:00a.m. the first day the ad appears. The Clarion will be responsible for only one incorrect insertion.
Commissions and Terms of Payment
Retail advertising rates and contracts are net and non-commissionable. Agency and cash discounts do not apply. All advertising is payable upon placement unless credit has been approved by the Credit Department. All political advertising is due upon placement. All accounts are billed monthly and due upon receipt.
• Prepayment or credit card required. VISA and MasterCard accepted.
• Ads can be charged only after an approved credit application has been filed.
• Billing invoices payable on receipt.
• Refunds are valid for 30 days. No refunds under $5.00 will be given.
• The publisher reserves the right to reject any advertisement deemed objectionable either in subject or phraseology or which is considered detrimental to the newspaper.
• No anonymous ads accepted.
General Conditions
Position - Although position of an ad will not be guaranteed, every effort will be made to meet reasonable requests. Failure to meet reasonable requests will not constitute cause for adjustment, refund or rerun. Guaranteed position will be 30% for page 2 and 25% elsewhere when available.
Errors - In case of an error or ommission in advertisements, publisher shall not be liable for damage further than the amount received for such advertisement. The Peninsula Clarion assumes no liability for any difference in the sales of goods at an incorrectly advertised price. Advertisers, agents, or representatives approval of proof removes the responsibility for errors in price or copy.
Ad Copy - The publisher reserves the right to reject any advertising copy submitted. The Peninsula Clarion disclaims responsibility and shall not be liable for ommission for any cause (flood, fires, etc.) or for advertiser's material printing distinctly in the paper. Advertising set to resemble news matter must carry the word "advertisement" at the top of the ad. Standard Clarion editorial typefaces shall not be used in such advertisements. Any advertisement of a political nature or of a controversial issue must carry the name of the person paying for the said ad or of the committee paying for the ad with the chairman's name.
Cancellation Period - Retail and classified display advertising cancelled within 48 hours of scheduled publish date may be charged 50% of total ad value.
Special Services
Creative Services Department - Services range from custom layouts to original artwork. Layouts are done as a service to the advertisers and original artwork is done at a charge of $40.00 per hour with a minimum $10.00 charge.
Classifieds