05/28/14 - 6:12pm
The rapper Kanye West and reality star Kim Kardashian didn’t get married over the weekend in Florence, Italy, so much as complete a celebrity merger. As West reportedly gushed in his remarks on the blessed occasion, evidently overcome with emotion, “The Kardashians are an industry!”
It was like he was marrying General Electric. He was right, of course, and one of the industry’s top products is weddings. There is an impeccable commercial logic to the proposition that it is better to sell two weddings than to sell one.