03/13/16 - 6:42pm
The presidency has been occupied by lawyers, ex-generals, a former actor and even a peanut farmer, but never before by a pitchman.
Donald Trump seeks to become the first. He is the Billy Mays of the GOP, doing what the late, ubiquitous celebrity pitchman never could dream of: making the sale to a major political party and, he hopes, to the nation.
Trump fashions himself a builder, but he is really a marketer and, more than that, a salesman, with methods that have their roots in infomercials and before that on boardwalks and at carnivals.