09/16/11 - 10:19am
People respond predictably to incentives.
Consider the young boy who morally and emotionally believes the right thing to do is to open the door for a girl.
Engaging in this behavior, he shows understanding of the concept of reciprocity. Reciprocity meaning give and take. In this scenario we understand reciprocity entails a “thank you” and perhaps a smile.
Reciprocity includes both a reward and an incentive. The “thank you” rewards the behavior and gives the incentive to continue the behavior.