Saturday, the Peninsula Fighting Championship will host its fourth event — since the inception of the promotion — at the Soldotna Sports Center starting at 7 p.m. The main event features a featherweight championship fight with current PFC featherweight champion Mark Stogsdill taking on challenger Mitch Fields. While the fight card is sure to be stacked the real question moving forward is, what will qualify as a successful event?
That’s where you the reader and community member come in. Speculation and theories can spring from every angle like you’re playing a game of Whac-A-Mole, but the truth lies in those who buy the product. Although the event has yet to take place I’ve identified two key areas the PFC should focus on for future success: Target Audience and Exciting Events.
What is the target audience for the PFC? At this moment mixed martial arts is seeing rapid growth within the 18- to 34-year-old male demographic. So should the PFC focus on that group? In reality they already have that particular audience due to that demographic trending upward on a national level. Where the PFC should and will focus is on the youth demographic.
MMA is starting to build a rather large following with youth because of its growing popularity with the 18 to 34 market (aka Dad). The PFC is way ahead of the curve in regards to this statistic and has set out to make each event a family friendly environment. You’ll notice that swearing is not allowed during the events and the promotion takes special precautions to separate spectators based on their ability to consume adult beverages. The PFC has set the stage and standard for a quality fan experience.
It seems so simple, but in reality you can’t control what happens inside the cage. Ultimately it’s up to the fighters to make the bout exciting and entertaining. However, it initially starts with the matchmaking process, and so far the PFC has done an excellent job in providing the audience with exciting fights throughout their three previous events.
Currently, the promotion has seen a small sample of success because of its relentless pursuit of professionalism when making potential matches for PFC events. As the sport grows and more athletes are available for events you see two things — an increase in quality fights and an increase in the number of quality fighters.
When it’s all said and done it’s up to you, the fan, to decide how each event ranks within the previous list. However, it’s the goal of the PFC to keep its base audience while expanding its influence within the community and state. How quickly they do so is based on the PFC’s track record with you and their ability to leave you wanting more. The question is, are they doing just that?
Let me know your thoughts by tweeting me at @scottlevesque.
Scott Levesque writes a weekly column for the Clarion on mixed martial arts. He will cover MMA at the local, state and national levels. His handle on Twitter is @scottlevesque.