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Posted: Friday, January 17, 2003

ONLINE JOB PITFALLS: Internet job sites might seem like a great idea to a job seeker, but they can be a nightmare for the people who have to sort through all the resumes.

More than 92 percent of 5,000 recruiters and hiring managers surveyed over the last month said they had been inundated with irrelevant responses to job postings -- often hundreds per position.

Seventy-one percent said most of the resumes they receive fail to match the job description, and 63 percent said people ''blast out'' unsolicited resumes, willy-nilly. Another 34 percent said online job trollers don't follow resume submission instructions.

''They really have changed the way people are applying for positions,'' said Mike Worthington, director of operations at ResumeDoctor.com, the Vermont firm that did the survey.

''The ease that job seekers can respond to postings online is now their greatest obstacle.''

SUPER TV NIGHT: Big-spending advertisers, take heart. At least one night a year, Super Bowl Sunday, television commercials actually attract some viewers.

Nearly half the 500 people who responded to an online survey this month said they'll tune into the Jan. 26 game just to watch the commercials. Twenty percent said they pay more attention to the ads than to the game.

Of course, not everyone is football crazy, with a full third of people saying they don't give a whit and won't watch. Dining out, going to a movie, or renting a video were among the activities those folks would consider.

''Clearly significant revenue opportunities exist for establishments who offer non-Super Bowl related activities,'' said Lee Smith, president of InsightExpress, the online market-research firm based in Stamford, Conn. that conducted the survey.

ONLINE HOLIDAY: Whether it's for socializing, shopping or planning religious activities, more than three-quarters of Americans used the Internet for holiday-related activities. Overall, 78 percent of Internet users were online holiday participants this season, up from 70 percent a year ago, according to the Pew Internet and American Life Project.

The study also found that:

--48 percent of e-mail users communicated with family members about holiday events and plans and 45 percent did so with friends.

--27 percent exchanged holiday cars and letters using e-mail.

--28 percent of Internet users bought gifts online.

--30 percent found spiritual and religious information.

--11 percent used the Internet for travel plans and reservations.

Pew based its findings on a telephone survey of 1,220 Internet users.

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AP Internet Writer Anick Jesdanun contributed to this report.



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