CPGH tries new angle

Posted: Thursday, February 03, 2005

Therapists interacting with patients, people being greeted by a volunteer as they enter the hospital and a child with a toy stethoscope listening to a stuffed bear's heart — a hospital is not the only place to witness such scenes.

Central Peninsula General Hospital in Soldotna has developed its first television advertisement in an effort to boost visibility of the hospital and its services.

"I think there's a lot of people who just don't know what we have," said Bonnie Nichols, director of marketing and public relations for the hospital.

The advertisement is 30 seconds long, giving people a snapshot of what the hospital has to offer. It will run on KTUU, channel 2, across the Kenai Peninsula and in the Anchorage Bowl until the end of March. There also is another 30-second clip promoting 10,000 Steps — a program the hospital administers encouraging people to walk 10,000 steps each day.

All told, the hospital spent about $10,500 making the advertisement and purchasing the air time.

In the past, the hospital has used newsletters, radio and newspaper ads for promotion. Nichols said images on television are a new way to reach more people. However, community awareness is not the only reason for the advertisement.

Employment at the hospital is growing 2 percent each year, said hospital CEO David Gilbreath. The hospital will need to find staff to accommodate this growth, he said. He said the Anchorage Bowl will be a major source of those employees. While many people know about the peninsula's recreational opportunities, he said many are not aware of other services in the area.

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