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Frames & Things of Soldotna brings hi-tech to the art of framing

Posted: Tuesday, May 23, 2006


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  Brian Erwin of Frames & Things in Soldotna demonstrates his new virtual framing program.

Frames & Things of Soldotna brings hi-tech to the art of framing

Virtual reality and plasma screen technology is now available at Frames & Things in Soldotna. As part of a new makeover at his popular store at the Blazy Mall, Brian Erwin has installed the latest computer innovation to the classic art of framing. “The way we used to frame is to take out a corner sample of a mat and frame and hope that the customer could imagine what the mat and frame would look like encircling the entire piece, and that’s a difficult thing to do. But now with our new equipment you can bring in any piece and we can pick out some colors and frames, get an idea of what you’re looking for and then virtually put the matting and framing around it, projecting the piece through a digital camera onto our plasma screen so that you can see exactly what it’ll look like when it’s finished. Then if you don’t like precisely that color or frame style we can keep changing it around until you have exactly what you’re looking for. It allows the customer to get creative with us and we can demonstrate different mat cuts, from oval to heart cuts to decorative corner cuts all on this virtual framer so if there is something special you’re thinking about we have over one hundred cuts that you can try out before making that final decision,” said Erwin.


Brian Erwin of Frames & Things in Soldotna demonstrates his new virtual framing program.

The new technology takes the guess-work out of framing and levels the playing field says Erwin. “You get to see the piece at a normal viewing distance on the large plasma screen and you know what the piece is going to look like when finished and hanging in you home or office. The technology takes all the imagining and guess-work out of the process and increases the customer’s comfort level that they will have exactly what they want in the color and style they like best.”

The renovations at Frames & Things also includes a new art book viewing room where clients can enjoy a cup of coffee and browse through a wide variety of art books. “At a gallery you have to walk around and look at art, but this is an area to sit and enjoy art, perhaps get some new ideas from different artists. We wanted to create a very relaxing home atmosphere with a fireplace area that also gives you the idea of matching your mantel to your framing. We want you to stay, look around and enjoy,” said Brian.

For more information on the new virtual art framing call Frames & Things at 262-5248 or stop by the remodeled gallery and gift shop in the corner of the Blazy Mall in Soldotna.

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