There's the proverbial good news-bad news with Sunday's issue of the Peninsula Clarion.
First, the good news: USA Weekend will become part of the Clarion's Sunday package. We think this national magazine will be a great addition to an already good community newspaper. The magazine is known for keeping up with the trends and lifestyle issues that mirror readers' varied interests and includes such staples as cartoons, puzzles and celebrity interviews.
Some of the magazine's highlights:
Money Smart, a monthly feature, provides readers with expert advice on how to make sound financial decisions. On Sunday, the topic will be finance and business books to read during the summer.
Cook Smart features fast, simple and innovative recipes once a month. Grilling will be the topic June 24, fruit pies July 22, lunch box cookies Aug. 19 and 30-minute soups Sept. 16.
House Smart is a biweekly column that helps readers take a smart approach to home repair and improvement.
Fit Smart looks at health, physical fitness and nutrition. This monthly column is written by Stephanie Oakes, the popular fitness contributor for NBC's Weekend Today show.
Health Smart offers tips on how to feel one's best. July 22 will examine aching backs; Aug. 19 is titled "Why Water"; and Sept. 16 will offer advice on how to beat colds and flu.
Tech Smart, written by Jim Louderback, offers the scoop on existing and emerging technologies to let readers know what's hot, what's not and what's on the horizon. On June 17 Louderback asks, "Is Cyberspace a Man's World?" Future topics include e-beach reading July 15, talking to your computer Aug. 12 and getting organized Sept. 9.
Where on the Web is a weekly feature exploring the coolest sites on the World Wide Web. Favorite sites of celebrities also are highlighted.
Now, the bad news: Readers who purchase the Sunday Clarion from racks and dealers face a price increase. The Clarion's price will go from 75 cents to $1. The good news here is that the price of home-delivered newspapers stays the same -- in other words, readers who get their paper delivered to their homes will be getting more for the same price.
By the way, USA Weekend appears in more newspapers than any other weekend magazine. Currently it reaches more than 47 million readers each Sunday through 576 newspapers.
Our hope is Clarion readers will find USA Weekend informative and entertaining and enjoy this addition to our Sunday package. As always, let us know what you think.
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