CES sports new look, new logo

Posted: Monday, June 16, 2003

Members of Central Emergency Services will respond to fire and emergency calls with a new look this summer.

Instead of the dress shirts or T-shirts the firefighters and paramedics had been wearing, now they'll be sporting navy blue, golf-style shirts with a newly designed logo embroidered on front.

"This is more professional looking than having someone out in a T-shirt," said CES Chief Jeff Tucker. "And, I can buy three golf shirts for the price of one of the traditional dress shirts."

Tucker also said the shirts include a new logo with the same design as the CES logo being applied to fire trucks and other vehicles. The logo incorporates "fire" and "EMS" into the same emblem.


CES logo

The logo includes a moose in the center with fireweed below it and a likeness of Mount Redoubt in the background.

Asked if fireweed was pictured to represent firefighters, Tucker laughed and said it was selected to add some color to the otherwise blue and yellow logo.

"In the past we had different logos on the (uniform) patch and different logos on the trucks. Now we've standardized to one logo on everything," he said.

He said the logo design was a collaboration of many people in the department.

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