Posted: Wednesday, June 25, 2003

PLACING PRODUCTS: Your digital TV recorder might be nifty for skipping commercials, but it's likely you'll soon see an increasing number of products in the shows themselves.

Marketers are keen on product placement, and television viewers are starting to pay attention, according to a new survey of media buyers and viewers.

Nearly half of all TV viewers said product placement advertising is increasing, and only 20 percent of TV watchers said product placements were inappropriate.

Moreover, to the delight of the product peddlers, a quarter of the viewers said they had bought an item they saw on a show.

More than a third of media planners, 36 percent, said they expect their advertisers to consider product placements. Consequently, 76 percent of media planners predicted ''significant growth'' for the field in the next year.

The survey involved 750 media buyers and 500 consumers. It was conducted by InsightExpress and MediaPost Communications, which publishes data for the media buying trade.

SUMMER READING: You go to the beach, you read a trashy novel, right? Maybe not if you're super-wealthy.

J.P. Morgan Private Bank, which caters to those of affluence, has released its annual summer reading list. Bank employees reviewed more than 200 nonfiction books. A committee of eight bankers then chose 10, based on content quality, timeliness and the authors' expertise.

This year's titles include:

''Beyond Greed and Fear: Understanding Behavioral Finance and the Psychology of Investing,'' by Hersh Shefrin.

''The Perfect Gift: The Philanthropic Imagination in Poetry and Prose,'' by Amy A. Kass.

''Memoirs'' by financier and philanthropist David Rockefeller.

''Empire: How Spain Became a World Power, 1492-1763,'' by Henry Kamen.

''Manet/Velazquez: The French Taste for Spanish Painting,'' by Gary Tinterow, Genevieve Lacambre and Deborah L. Roldan.

''The Proving Ground: The Inside Story of the 1998 Sydney Hobart Race,'' by G. Bruce Knecht.

''Michael Broadbent's Vintage Wine.''

''Because these books are chosen with our clients in mind, they tend to add new perspective to our dialogues with them,'' said Maria Elena Lagomasino, chairman and CEO of J.P. Morgan Private Bank.

ATM ANNIVERSARY: The first patent on the automated teller machine is 30 this month. And what a steadfast friend it has been.

More than half of us, 54 percent, visit an ATM at least weekly, with $20 to $100 withdrawals the most common activity, according to a survey timed to coincide with the machine's 1973 introduction.

ATM use jumped 64 percent from 1994 through 2002.

And we expect further ATM functions in the future: Half of those polled said they want to buy stamps at the machines, 48 percent would like to cash checks and more than a third, 36 percent, considered the ATM a fine potential vendor of tickets for lotteries, sporting events, concerts and the like.

The survey of 1,244 people was conducted last month for Scottsdale, Ariz.-based eFunds Corp., the nation's largest nonbank ATM deployer.

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