If we’re going to market our peninsula, let’s promote an environment in which we may live.
According to the Homer Tribune’s article, “Talks focus on branding the Kenai Peninsula,” Kenai community chambers are attempting to summarize our peninsula into a single marketable slogan.
I would hope that our Kenai Peninsula Tourism Marketing Council may see the positive possibilities in marketing our sustainable rural potential. A peninsula slogan may shape residents’ and visitors’ perceptions and approach to our peninsula, and so our lives.
A “focus on fish, art, mountains or friendliness” doesn’t do justice to our progressive thinking to what we are and where we are headed.
We have it all if you think about it. Each issue of our local Homer and Kenai/Soldotna newspapers includes articles on equestrian activities, farming, alternative energies, natural resource conservation, fishing, greenhouses, gardening, farmer’s markets and other indicators of rural lifestyles.
The simple act and recognition inherent in naming leads to ideological implementation and promotes a perceptual shift. Media and marketing are the medium for guiding and shaping our lifestyles.
I would choose a lifestyle that is both respectful to humans and our partners in earth systems. A sustainable rural lifestyle.
The North Carolina State Cooperative Extension Service website http://www. ces.ncsu.edu/chatham/ag/SustAg/index.html describes the healthy rural community of Chatham, NC in an article “About Growing Small Farms.” Shall we follow Chatham’s example?
Should we suggest some form of rural or sustainable lifestyle focus to be considered in the pursuit of a peninsula signature?
Linda Marie Davis
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