Ohio Episcopalians use humorous ad campaign to fill pews

Posted: Friday, July 18, 2003

COLUMBUS, Ohio (AP) Episcopalians are trying to get more people in the pews by offering an unusual enticement: ''Summer sermons will be shorter. Priests play golf too.''

The Episcopal Church's Diocese of Southern Ohio is using humorous ads on billboards, buses and movie screens in a campaign to increase membership and dispel negative stereotypes about going to church.

The ads started at Christmas with billboards in Dayton, including one that read: ''You can't fill that empty space with fruitcake.''

''It's funny on one level, but it also reminds people that a lot of us have an empty space which they can either look to the world to fill or look to God to fill,'' said Richelle Thompson, a diocesan spokeswoman.

The ads at Easter in Dayton carried messages such as: ''That bunny is a great guy, but where is he when you need help?''

With a modest operating budget of $15,000, the diocese hopes the humor will draw more people's attention. Thompson said new bus ads will begin appearing in Columbus in about a week.

''We want them to see that what we are doing is wonderful, spiritual and fun,'' Thompson said.

This month, the diocese will try to sell its ideas for a national ad campaign to delegates at the denomination's General Convention in Minneapolis, which begins July 30.


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