Fred Meyer hopes to open a new gas station at its Soldotna store in late August, company officials said.
Rob Boley, vice president for public relations at the Oregon-based chain, said the new station, already under construction, will have eight pumps to sell diesel and gasoline.
The company is adding gas stations to every Fred Meyer store that has room, he said.
"Our pricing strategy will be competitive with the lowest prices in each market," he said. "We think many shoppers will cross-shop. That's the experience of many other retails that have gas stations."
In other words, many people will fill their cars at Fred Meyer, then shop in the store. Others will shop for groceries, then fill their cars.
"We'll provide a value alternative for our customers," he said. "We'll provide a low-priced alternative to the national brand gas stations, leverage the Fred Meyer brand name, provide more convenience for our customers and add to the one-stop shopping experience."
The gas station will have a simple kiosk where customers can pay. It also may carry a limited stock of items such as candy, soda pop, motor oil and wiper fluid, Boley said. With the main Fred Meyer store nearby, though, there is no need for a full-blown convenience store at the gas station.
The Soldotna station will be Fred Meyer's third in Alaska. A gas station recently opened at the Fred Meyer in Fairbanks, and another is to open later this month at the Fred Meyer at the corner of Muldoon and DeBarr roads in Anchorage.
There will be a gas station at the new Fred Meyer store planned for southeast Anchorage, Boley said. The company will build one at the existing Fred Meyer store in Wasilla.
Williams Alaska Petroleum will supply Fred Meyer stations with gasoline.
Statewide Petroleum Service is building the Soldotna station, he said, though he would not disclose the construction cost.
Soldotna city officials estimate the value of the new Soldotna station at about $539,000, said Anna Johnson, administrative assistant to the planning and zoning department.
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