For indoor or outdoor sports it’s Her Move in Soldotna

Posted: Wednesday, August 08, 2007


  Owner Amy George at Her Move in Soldotna specializes in active wear for women who love adventure.

Owner Amy George at Her Move in Soldotna specializes in active wear for women who love adventure.

Her Move Sports is the creation of Amy George, a former fitness instructor at the Peninsula Athletic Club. “It’s something I’ve wanted to do and has been in the back of my mind for many years, so when the opportunity came up this spring I jumped into it with both feet and am off into a new direction that I’m really excited about,” Amy told the Dispatch. George says there has been a lot of planning and help from her friends put into the new business and that she is offering items for a wide variety of activities not just gym sportswear, “Having been in the fitness business for a number of years I heard a lot from a number of women who said they couldn’t find anything to wear in town and that they had to drive to Anchorage or go on line to find what they were looking for. The more I heard this the more I realized there was a real need for high quality adventure wear for indoor and outdoor activity for the women who loves adventure, hiking, going to the beach, kayaking or vacationing at any age. That’s why I like to call it adventure wear,” she said.

According to Amy George adventure wear is extremely practical as it allows you to look fashionable in an exercise outfit, “One of the great things about the lines that I carry is that you can be in the gym working out in it and head off shopping at a local store while still looking good in it, and I believe a woman feels better when she looks nice when she is working out in an outfit that is not only fashionable but extremely functional as well. We offer women things they won’t find anywhere else in town and we’ll also take orders for any specialty items someone might be looking for.”

While Her Move may be an adventure wear shopping destination for women, it is also a great place for men to find gift items for their ladies, “We can always help with recommendations or we have a gift box where women can fill in items that they would like to have at some point where there significant other might be interested in buying something they know would be appreciated so they can check out the size, color, and all the pertinent information is right there at hand, and speaking of gifts we can order men’s apparel from any of our companies as well so the gifting can work either way female or male,” said Amy. Her Move Sports is located next to Colombia Paints in Soldotna on the Spur Highway and is open Monday through Friday 10:00am 5:00pm and Saturday 10:00am 4:00pm. You can also check out Her Move on line by going to

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