Dubbed America’s Values Coach, Joe Tye instructed about 60 people attending a leadership seminar in Kenai on Monday to “have SEX with your audience.”
Speaking figuratively, the nationally recognized empowerment speaker explained that people should create a “Significant Emotional Experience” through storytelling to make a lasting impression in almost any situation.
He borrowed the “X” from experience to form the attention-getting SEX acronym.
Sponsored by Central Peninsula General Hospital, the Soldotna and Kenai chambers of commerce and the Kenai Convention and Visitors Bureau, Tye presented what he termed “10 power tools” to help people change the outcomes of their lives.
Speaking to 47 women and eight men at the Kenai Visitors and Cultural Center, Tye listed the tools as the pen, words, stories, enthusiasm, questions, imagination, expectations, perspective, adversity and self-empowerment.
A highly charismatic speaker and author of six books, Tye himself employed many tools of public speaking to describe to his audience ways they could change their attitudes and behavior in order to alter results they get from their actions.
“When someone asks, ‘How’s it going?’ and you respond, ‘I’m hangin’ in there,’ you’re describing yourself as a victim,” Tye said, while playfully pulling his necktie upward as if he were hanging from it.
“Don’t be a victim,” he said, explaining that the “hangin’ in there” response is negative, and could easily be replaced by a positive reply such as, “It’s going great.”
Using a story of a cosmetics company to illustrate one of the 10 power tools, Tye said Mary Kay salespeople wear a bumble bee lapel pin to remind them that aerodynamically, bumble bees’ wings are not sufficient to lift the disproportional weight of the bees’ bodies, so they should not be able to fly.
“No one told the bumble bees,” Tye said to a roomful of laughter.
“Reprogram your own thinking,” he said.
“Recite the affirmations: I am capable; I am deserving.”
As humans, Tye said people are prone to hearing negative self-talk.
“How many times have you heard yourself say, ‘You idiot?’” Tye asked rhetorically.
“I visualize the self talk as mental graffiti.
“Then I visualize my mental janitor, Spike, coming by and cleaning it off,” he said.
Tye said, as in life, if graffiti is left on a wall, another person will come by and embellish it with paint; then the next person will come by and make a cartoon out of it.
If the mental graffiti is not purged, Tye said, “You become what you call yourself.”
Tye told the conference attendees, who ranged from educators to massage therapists to advertising sales directors to a former police chief, that people need to change the way in which they view themselves in order to change the way they are perceived.
“One of the real challenges is for you to achieve what your dreams are,” he said.
Tye asked his audience if they were involved in sales.
A few hands went up.
Then he said those who did not raise their hands were not being truthful.
“Everyone’s in sales,” he said.
Tye then intimated a secret of the successful salesperson he called, “MMFI.”
“Make me feel important.
“If you make me feel important, you don’t have to sell anything.
“People will come to you looking for what you have,” he said.
In introducing Tye to the attendees, CPGH Chief Executive Officer Dave Gilbreath said Tye has presented leadership seminars to all employees of the hospital and said the free-admission session on Monday was “the hospital’s gift to the community.”
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