Opportunities missed

Posted: Tuesday, October 30, 2007

It never ceases to amaze me that for such a small community we seem to constantly struggle with communication between organizations. I am referring to the recent lighting of the new Soldotna river bridge.

On Oct. 20 at 2 p.m. Mayor Dave Carey decided to flip the switch on the new bridge. There was no press there to cover the event, no public there to witness and celebrate the almost complete project which has hampered local business for the past three years and no obvious promotion or event planning by the Soldotna Chamber to help promote and support the downtown businesses.

There are several businesses in the area that have struggled and not seen eye to eye with the city of Soldotna and the state of Alaska on this project. There is one business that no longer has its doors open due to the bridge project.

It seems logical that lighting up the bridge after the construction is complete and then including the downtown businesses would be the right way to handle this, not to mention turning the switch on in the dark rather than in broad daylight.

Coordination between the Soldotna Chamber and the city of Soldotna could have been twofold. It could have created excitement for the community that the project was finally complete, and it could have promoted local businesses by bringing loads of people to the downtown area in the evening, thus giving back to the businesses that have paid the price for the delays of the bridge project.

Lack of communication between the two entities has once again hurt the local economy and missed a huge opportunity for the city of Soldotna to be seen as pro-business.

Scott Curry

The Crossing Restaurant

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