GARLAND, Texas (AP) Halloween has become the busiest time of year for publishers of Christian literature, or tracts, as evangelicals focus outreach efforts on the holiday.
The American Tract Society, a 178-year-old religious publisher based in the Dallas suburb of Garland, will distribute an estimated 3.5 million Christian tracts, or pamphlets, this Halloween season.
''It's a natural opportunity because people are coming to your door, instead of you having to approach them,'' said Dan Southern, president of the organization and a former crusade director for the Rev. Billy Graham.
Good News Publishers in Wheaton, Ill., expects to distribute 1.2 million Halloween tracts.
''A lot of Christians feel that Halloween is a dark holiday and has satanic overtones,'' said Erin Charles, literature ministries manager for Good News. ''What we like to do is take something that is negative and turn it into a positive by sharing the Gospel that way.''
Many evangelicals give out the pamphlets with candy or have their children offer them as thanks for the treats they receive going door-to-door.
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