Change is good.. Most people believe that until they're faced with having to make changes. Most often, change is followed by resistance. But eventually people grow to accept it and move on.
The truth is, change can be good or bad. Even the best intentions can turn into a mistake. But before you can move forward, you have to take those first steps, and that means change.
It's in that vein that the Clarion has decided to make some changes to move our paper in a positive direction.
In the past few weeks, we have started to make changes. Some have been subtle, like promoting a feature coming up in the next day's paper. And some have been bold as when we removed the color background strips from the top and left side of the front page Tuesday.
These changes have been made to represent a cleaner look and make it easier for you, the reader, to know what's inside and how to find it.
We're not finished, though. Today's paper contains a subtle change on page A-2. It's designed to help you reach us better, by adding e-mail addresses for the newsroom staff.
If there's one thing we take pride in, it's that we are your newspaper. We want to make it easier for you to contact us, so you can tell us what's happening in our neighborhood.
We want to be your leading news source for the central Kenai Peninsula. Our main job is to keep you informed of what's going on in your back yard. But we can't always be where the news is, and we depend on our readers to be our eyes and ears when we can't be there.
It's important to us that the community be part of the paper. We invite interaction.
Enter the Clarion Poll.
Also on Tuesday, we added a new feature to our front page: the Clarion Poll. The poll is the weekly question that has been on our Web site www.peninsulaclarion.com for quite some time. Our intent is to make the question more interactive for our readers.
Each Tuesday the question will change, and the previous question's results will be printed in the paper, along with selected comments that voters submitted.
The response has been impressive for our first front page question: Do you think a Wal-Mart in Kenai will help or hinder businesses in the central peninsula?
We never expected so many to voice their opinions, but we are encouraged that so many have taken the time to not only vote, but also submit a comment about why they voted the way they did.
However, we have found some unexpected glitches in our plan. Those who don't have access to computers are feeling a bit left out.
Although the voting must be done via computer, we certainly don't want to discourage anyone from voicing their opinion. We'd like to encourage those who have something to say to submit a letter to the editor. It doesn't have to be long, but it does need to follow our letters guidelines.
Readers also are encouraged to submit ideas for poll questions. This can be done online, by e-mail or mail. All of these methods are provided below.
We hope you like the changes, although we expect some will be more popular than others. We also expect a few more glitches along the way.
Our overall goal is to make the more Clarion reader-friendly. We want to engage people of all ages, and you will see changes that are meant to target young and old.
Still, no matter what we do, we want to hear from you. Tell us what you like and don't like, what you'd like to see and how we can make your paper better.
We may not be able to make the perfect paper for everyone, but through the process, we intend to make the Peninsula Clarion your connection to the central Kenai Peninsula.
Letters to the Editor
To reach us:
Write: Peninsula Clarion, P. O. Box 3009, Kenai, AK 99611; fax: 283-3299; e-mail: firstname.lastname@example.org; or call: 283-7551.
Letters must include the writer's name, phone number and address. Letters that cannot be verified may not be printed.
The shorter the letter, the sooner it will be printed. Letters should be kept to no more than 500 words and may be edited to fit the available space.
Letters that, in the editor's judgment, are libelous will not be printed.
Submissions from other publications will not be printed.
Applause letters should recognize public-spirited service and contributions. Personal thank-you notes will not be published.
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