James P. ‘Jay’ Weimar


Posted: Friday, December 30, 2005

Former Kenai resident James P. “Jay” Weimar died Tuesday, Dec. 27, 2005, in Jacksonville, Fla., after battling cancer. He was 48.

There will be a memorial Tuesday, Jan. 3, at Flagler College in St. Augustine, Fla., with a viewing at 3 p.m. followed by a 4 p.m. memorial in the college auditorium and then a reception on campus. Mr. Weimar’s ashes will be scattered over Matanzas Bay in St. Augustine at a future date.

Mr. Weimar was born in Long Island, N.Y. He moved to Florida to attend college and received a bachelor’s degree in English and journalism in 1979 from Flagler, where he was editor of the college newspaper, The Gargoyle.

After college, he began his newspaper career at the weekly Flagler Tribune as advertising and circulation director. He moved to the St. Augustine Record in September 1981, eventually leading the circulation department before becoming advertising director in 1987.

He moved to the Fort Myers News Press as retail sales manager in December 1989 and rejoined Morris Communications in February 1990 as marketing director of the Peninsula Clarion in Kenai.

He joined the Florida Times-Union in May 1993 as a retail advertising manager and was named director of display advertising in March 2000.

Mr. Weimar was an avid sailor and had a 26-foot Hunter sailboat — Zaida, named for the Coast Guard Auxiliary ship on which his late father, Ward Weimar, served during World War II.

He also maintained strong ties with his alma mater, which has established an endowment in his name and plans to name the student lounge in an activities building being built next year Jay’s Place in his honor.

During his career, Mr. Weimar won several national and regional awards for creative advertising and successful advertising campaigns. In 2004, he was inducted in Omicron Delta Kappa, a national leadership honorary society, and he was a member of the Flagler College President’s Club.

Mr. Weimar was a past president and current treasurer of the Florida Newspaper Advertising and Marketing Executives and a past chairman of the Florida Newspaper Advertising Network.

He is survived by his wife, Karen Weimar; brothers, Chuck Weimar and Ward Weimar, both of Montauk, N.Y.; and sister, Laura Hanlon of Easton, Md.

Memorials may include donations to the Jay Weimar Endowment Fund, Flagler College Office of Advancement, P.O. Box 1027, St. Augustine, FL 32085-1027.

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