The Power in Paper
Brent Johnson, Clam Gulch
What puts the zing
in advertising?
A parrot in your pocket
might do it.
But there is no pizazz
like a newspaper has
so you better pursue it.
I’ve seen a penchant for puns
and saving tight funds
—tactics for attention.
Good newspapers adorn
the streets every morn
—a dynamic dimension.
You can’t billow your sales
with boring details,
you need a hurricane.
And the very best way
to go on display
is a newspaper chain.