This photo shows a sign marking the Division of Motor Vehicles office in the Mendenhall Valley area of Juneau. Department of Administration Commissioner Kelly Tshibaka announced Monday that she was ordering a review of Division of Motor Vehicles’ processes to determine how plates reading “3REICH” were issued. (Ben Hohenstatt / Juneau Empire File)

This photo shows a sign marking the Division of Motor Vehicles office in the Mendenhall Valley area of Juneau. Department of Administration Commissioner Kelly Tshibaka announced Monday that she was ordering a review of Division of Motor Vehicles’ processes to determine how plates reading “3REICH” were issued. (Ben Hohenstatt / Juneau Empire File)

State plans screening changes after ‘3REICH’ license plate

“3REICH” was inadvertently overlooked for additional review by an employee going through applications, the report says.

  • By BECKY BOHRER Associated Press
  • Saturday, January 30, 2021 11:55pm
  • NewsState News

By BECKY BOHRER

Associated Press

JUNEAU — An Alaska agency plans to update its electronic screening system after issuing personalized license plates reading “FUHRER” and “3REICH” and later recalling them because of complaints, officials announced Friday.

A review by the state Department of Administration found that the same person owned both plates at different times. The “FUHRER” plate was issued over a decade ago and the department’s Division of Motor Vehicles had little information on how requests for personalized plates were processed back then, according to the report by department Deputy Commissioner Paula Vrana. It says the division recalled the plate in October after a complaint.

Application for the”3REICH” plate was made in October, but the term was not flagged because it wasn’t on a list of more than 11,000 “vulgar, violent, criminal and demeaning terms” used by an electronic system to screen plate requests, the report says. Flagged requests receive closer scrutiny, but when “included among several hundred other unflagged” items, “3REICH” was inadvertently overlooked for additional review by an employee going through applications, the report says.

The plate was issued in November and recalled Jan. 21 after a “report of concern” was received, according to the report.

The Nazi regime in Germany often was referred to as the Third Reich, with its leader, Adolf Hitler, known as the Fuhrer.

On Jan. 22, a former newspaper editor, Matt Tunseth, posted a picture of the plate on social media. He later described seeing the plate at a stoplight in Anchorage that day and taking the photo.

The photo set off a firestorm and a member of the state Human Rights Commission was ousted for comments she made about the controversy.

Jamie Allard said on social media that “fuhrer” in German means leader and that “reich” means realm.

“If you speak the language fluently, you would know that the English definition of the word, the progressives have put a spin on it and created their own definition,” Allard wrote, adding in another comment that she is “not for banning free speech.”

Jeff Turner, a spokesperson for Gov. Mike Dunleavy, said this week that Allard’s comments had become a distraction for the commission. He said Dunleavy, who had appointed Allard, “felt it was in the best interest of the board” to remove her.

In response, Allard said that given “recent attacks against me, I feel it is best to step aside, so the commission can focus on its work” and she could get more time to focus on her role on the municipal assembly of Anchorage.

In a video posted Friday, Kelly Tshibaka, commissioner of the Department of Administration, said “3REICH,” “FUHRER” and variations of those terms were being added to the electronic screening list. She said the list would be reviewed and updated.

Vrana’s report says the DMV will implement an application process that “prohibits plate symbols that demean any ethnic, religious or racial group, or include otherwise vulgar, violent or criminal terms,” consistent with regulations, the report says.

The agency also will work to improve application reviews “to reduce the risk of error due to manual entry mistakes, human bias and subjectivity,” according to the report.

In carrying out the program, “it is incumbent upon the DMV to remain neutral and consistent in promoting civility while also creating opportunity for personal expression,” the report says.

More in News

Alaska State Troopers logo.
Troopers seek help finding man wanted on felony warrants

Tanner Allen Geiser was last seen Thursday in Nikolaevsk near Anchor Point

From left: Joseph Miller Jr. and Jason Woodruff, Alaska State Troopers charged with felony first-degree assault, appear with their lawyers, Clinton Campion and Matthew Widmer, for an arraignment at the Kenai Courthouse in Kenai, Alaska, on Thursday, Nov. 14, 2024. (Jake Dye/Peninsula Clarion)
Troopers renew not guilty pleas after grand jury indictment

Woodruff, Miller charged with felony first-degree assault for alleged conduct during May arrest in Kenai

Canna Get Happy owner Sandra Millhouse, left, appears with attorney Richard Moses during a meeting of the Board of Adjustment at Kenai City Hall in Kenai, Alaska, on Oct. 15, 2024. (Jake Dye/Peninsula Clarion)
Kenai board of adjustment denies Canna Get Happy appeal

The owner sought to operate a retail marijuana establishment at Swanson Square in Kenai

A winter weather advisory and special weather statement are in effect for the western Kenai Peninsula, while other messages are published for the eastern Kenai Peninsula, in this map from the National Weather Service. (Screenshot/National Weather Service)
Snowfall, heavy winds forecast for tonight

Winter weather advisory and other messages from National Weather Service effective through Friday morning

The storefront of Madly Krafty in Kenai, Alaska, is seen on Thursday, Nov. 14, 2024. (Jake Dye/Peninsula Clarion)
Soldotna Chamber of Commerce holds 5th annual Spark event

Soldotna sharks give $4,000 scholarship to local gift shop

Kenai Peninsula Borough School District Superintendent Clayton Holland speaks during a meeting of the KPBSD Board of Education in Soldotna, Alaska, on Monday, June 3, 2024. (Jake Dye/Peninsula Clarion)
School board considers ‘hypothetical’ 4-day calendar, asks for community survey

Included in the work session notes is a potential calendar describing weeks running from Monday to Thursday starting in August 2025

Commercial fishers speak to the Commercial Fisheries Entry Commission during a public hearing on a proposed regulation change to add dipnets to the east side setnet fishery at Cook Inlet Aquaculture Association in Kenai, Alaska, on Saturday, Nov. 2, 2024. (Jake Dye/Peninsula Clarion)
CFEC hears from setnetters on dipnet proposal at Kenai hearing

The CFEC gave emergency approval to the gear in May but decided in June not to approve dipnets as permanent gear

Signs and supporters line the Kenai Spur Highway in Kenai, Alaska, on Tuesday, Nov. 5, 2024. (Jake Dye/Peninsula Clarion)
Local races unchanged after 1st major update of election results

The additional votes represent early ballots that were cast ahead of Election Day but after an Oct. 31 deadline

tease
Man arrested for 3 shooting incidents at reproductive clinic, recovery org

Homer’s Kachemak Bay Family Planning Clinic was targeted twice Monday

Most Read