This photo shows a sign marking the Division of Motor Vehicles office in the Mendenhall Valley area of Juneau. Department of Administration Commissioner Kelly Tshibaka announced Monday that she was ordering a review of Division of Motor Vehicles’ processes to determine how plates reading “3REICH” were issued. (Ben Hohenstatt / Juneau Empire File)

This photo shows a sign marking the Division of Motor Vehicles office in the Mendenhall Valley area of Juneau. Department of Administration Commissioner Kelly Tshibaka announced Monday that she was ordering a review of Division of Motor Vehicles’ processes to determine how plates reading “3REICH” were issued. (Ben Hohenstatt / Juneau Empire File)

State plans screening changes after ‘3REICH’ license plate

“3REICH” was inadvertently overlooked for additional review by an employee going through applications, the report says.

  • By BECKY BOHRER Associated Press
  • Saturday, January 30, 2021 11:55pm
  • NewsState News

By BECKY BOHRER

Associated Press

JUNEAU — An Alaska agency plans to update its electronic screening system after issuing personalized license plates reading “FUHRER” and “3REICH” and later recalling them because of complaints, officials announced Friday.

A review by the state Department of Administration found that the same person owned both plates at different times. The “FUHRER” plate was issued over a decade ago and the department’s Division of Motor Vehicles had little information on how requests for personalized plates were processed back then, according to the report by department Deputy Commissioner Paula Vrana. It says the division recalled the plate in October after a complaint.

Application for the”3REICH” plate was made in October, but the term was not flagged because it wasn’t on a list of more than 11,000 “vulgar, violent, criminal and demeaning terms” used by an electronic system to screen plate requests, the report says. Flagged requests receive closer scrutiny, but when “included among several hundred other unflagged” items, “3REICH” was inadvertently overlooked for additional review by an employee going through applications, the report says.

The plate was issued in November and recalled Jan. 21 after a “report of concern” was received, according to the report.

The Nazi regime in Germany often was referred to as the Third Reich, with its leader, Adolf Hitler, known as the Fuhrer.

On Jan. 22, a former newspaper editor, Matt Tunseth, posted a picture of the plate on social media. He later described seeing the plate at a stoplight in Anchorage that day and taking the photo.

The photo set off a firestorm and a member of the state Human Rights Commission was ousted for comments she made about the controversy.

Jamie Allard said on social media that “fuhrer” in German means leader and that “reich” means realm.

“If you speak the language fluently, you would know that the English definition of the word, the progressives have put a spin on it and created their own definition,” Allard wrote, adding in another comment that she is “not for banning free speech.”

Jeff Turner, a spokesperson for Gov. Mike Dunleavy, said this week that Allard’s comments had become a distraction for the commission. He said Dunleavy, who had appointed Allard, “felt it was in the best interest of the board” to remove her.

In response, Allard said that given “recent attacks against me, I feel it is best to step aside, so the commission can focus on its work” and she could get more time to focus on her role on the municipal assembly of Anchorage.

In a video posted Friday, Kelly Tshibaka, commissioner of the Department of Administration, said “3REICH,” “FUHRER” and variations of those terms were being added to the electronic screening list. She said the list would be reviewed and updated.

Vrana’s report says the DMV will implement an application process that “prohibits plate symbols that demean any ethnic, religious or racial group, or include otherwise vulgar, violent or criminal terms,” consistent with regulations, the report says.

The agency also will work to improve application reviews “to reduce the risk of error due to manual entry mistakes, human bias and subjectivity,” according to the report.

In carrying out the program, “it is incumbent upon the DMV to remain neutral and consistent in promoting civility while also creating opportunity for personal expression,” the report says.

More in News

Alaska State Troopers logo.
Former KPBSD custodian charged with sex abuse of a minor

The charges stem from incidents alleged to have taken place while the man was working at Soldotna Middle School in 2013

Peperoncini swims out into the mouth of the Kenai River after being released from the Alaska SeaLife Center’s Wildlife Response Program at North Kenai Beach in Kenai, Alaska, on Thursday, Sept. 5, 2024. (Jake Dye/Peninsula Clarion)
Crowd gathers for rainy release of harbor seals

Four harbor seals were released from the Alaska SeaLife Center’s Wildlife Response Program

Photo by Jeff Helminiak/Peninsula Clarion
Soldotna head coach Galen Brantley Jr. leads his team back on the field after halftime Saturday, Oct. 21, 2023, in the Division II championship game at Service High School in Anchorage, Alaska.
Brantley Jr. can set state wins record Friday

The pieces of the puzzle in place for Soldotna football include community, year-round strength training, detailed coaching, and solid assistant coaches and administration

From left: Sara, Kristen and Jon Faulkner pose with Kristen's two gold medals at the 2024 Olympics in Paris, France. (Photo provided by Jon Faulkner)
From Homer dreams to Olympic gold

Kristen Faulkner shares experiences at Paris Games, Tour de France

Assembly Vice President Tyson Cox speaks during a Kenai Peninsula Borough Assembly work session in Soldotna, Alaska, on Tuesday, Sept. 3, 2024. (Jake Dye/Peninsula Clarion)
Assembly OKs new Tourism Industry Working Group

Another resolution was considered in June that would have added a bed tax question to the October ballot

Kenai Mayor Brian Gabriel prepares to spin one of the wheels that determine the magic weight at the closing ceremony of the Kenai Silver Salmon Derby on Monday, Sept. 19, 2022, in Kenai, Alaska. (Jake Dye/Peninsula Clarion)
Kenai Silver Salmon Derby returns Tuesday

The derby is unlike others because the winning fish is not the largest

(from left to right) Homer city mayoral candidates Jim Anderson and Rachel Lord and incumbent city council candidates Donna Aderhold and Shelly Erickson answer questions during a forum held on Thursday, Aug. 29, 2024, in the Homer Public Library Fireplace Lounge in Homer, Alaska. (Delcenia Cosman/Homer News)
Homer council, mayoral candidates talk city goals, development

A public forum was hosted by KBBI and the Peninsula Clarion last Thursday

Flyer for the 2024 Candidate Forum Series by KDLL 91.9 FM and the Peninsula Clarion. (Ashlyn O’Hara/KDLL 91.9)
Clarion and KDLL candidate forum series continues, assembly forum canceled

Thursday’s forum will feature Soldotna City Council candidates Jordan Chilson and Linda Farnsworth-Hutchings

Kenai Peninsula Borough Mayor Peter Micciche speaks to the Kenai Peninsula Borough Assembly during their work session in Soldotna, Alaska, on Tuesday, Sept. 3, 2024. (Jake Dye/Peninsula Clarion)
Assembly gets update on 2022 bond package projects

Voters approved a $65.55 million bond package to address a list of 10 critical maintenance projects around the school district

Most Read